WTF is Grittest?

Hi there. So, you’re wondering, “What’s this Grittest thing all about?” Fair question – and honestly, the perfect place to start.

But before we dive in, let me level with you: This site is different. It’s a conversation. Me talking to you, directly. If that’s not your vibe, no worries—head over to some cat videos or lose yourself on TikTok. No hard feelings. But if you’re still here, strap in. This is how we roll.

Let’s talk about GRIT. You’ve heard the words: resilience, toughness, that relentless drive to push through the hard stuff. Sounds sexy, right? But let’s be real: Most of what’s out there is built for and more importantly perhaps, BY the elite-ex-military, Olympic athletes, billionaire founders.

Good for them. But what about the rest of us?

Here’s the thing: Most of us aren’t chasing a Navy SEAL trident or a TED Talk spotlight. We’re out here fighting everyday battles, we balance work, life, family and those moments when you just want to crawl back under the duvet.

The good news? You don’t need medals, trophies, or a six-figure start-up to build grit. It’s for everyone.

What is Grittest?

This is your blueprint for getting shit done. For showing up, doing better, and smashing through whatever life throws your way. Grittest is about performance, resilience, and action. No fluff. No BS. Just the tools to help you become the best version of yourself—on your terms.

Why “Grittest”?

No, it’s not “grittiest.” It’s Grit-Test. As in, testing your grit. Life’s got enough pop quizzes, doesn’t it? This space is where you learn how to ace them.

The problem with most grit based advice? It’s served up by people with extraordinary resumes special forces, ultra-marathoners, or billionaires with private jets. Inspiring? Sure. Relatable? Not so much.

GRITTEST isn’t about being extraordinary by someone else’s standards. It’s about becoming exceptional in your world—whatever that looks like.

Who Am I?

I’m Chris. A mostly regular guy that is also a bit of a disruptor, lifelong learner, and occasional smart-arse. For decades, I’ve been fascinated by what makes people mentally tough but not as a theory, as something you can actually apply to real life.

Qualified? No. I’m not even sure one can be qualified in ‘grit’ studies. And the one often referenced book that is out there seems to me like an academic study rather thanks a life of experience.

Martial artist: Kung Fu taught me how to stand up to bullies, push my limits, and grow resilience.
Branding expert: For years, I helped businesses carve out their identity. Now, I’m focused on this—helping you define yours.
Student of life: From psychology to philosophy, I’ve spent years studying what makes us stronger—mentally, physically, and emotionally.
And no, I’m not here to peddle some shiny “pop psychology” bullshit. I keep things real, grounded, and regularly sanity-check my ideas with a psychologist mate (who doesn’t hesitate to call me out when I’m off track).

The Mission

GRITTEST is about more than surviving life’s challenges. It’s about thriving through them. When we hold ourselves to higher standards and own our actions, we don’t just make ourselves better—we elevate the people around us, too.

We’re all capable of more than we think. This is where you learn how to tap into that.

Why Did I Start GRITTEST?

Two reasons:

The Name: GRITTEST isn’t just a clever pun (though, yeah, I’m chuffed with it). It’s about facing the tests life throws at us and coming out stronger.

The Gap: Most grit advice caters to the exceptional few. What about the rest of us? You don’t need to run ultra-marathons or climb Everest to build grit.

If you’re ready to step out of your comfort zone and into your potential, you’re in the right place.

But a heads-up: If you’re happy being average, this isn’t for you. Don’t buy the book, don’t join the groups, and definitely don’t hang around here. This space is for people who want more—who want to take action, level up, and get shit done.